Crealogix – a digital engagement software provider from Zurich
With fintechs and digital banks (e.g. N26, Klarna, Revolut, etc.) gaining in influence, traditional banks are faced with the ongoing threat of losing customers, in particular younger customers, to their digital counterparts. As a result, established banks are keen to digitally transform, implementing digital services and features that help improve the retention of existing customers as well as the acquisition of new ones. This is also reflected by PAC’s annual global CxO survey, in which 36% of the participants (n=334) from the banking industry said they intended to spend more on digital transformation with respect to the customer experience (CX) in 2021 and 2022.