Founded in 1976, PAC became the leading European-based market analyst firm delivering focused and objective responses to the growth challenges of software & IT services vendors worldwide. PAC´s SITSI® Research Library is the most comprehensive research platform on software and IT services since 1992, giving you access to over 3,000 documents.

A compelling track record combined with a solid market footprint

PAC has a strong history and local presence in the fragmented markets of Europe. Capitalizing on more than 40 years of experience, we operate with a network of 50 experts. 

We support decision makers

We are a content-based company with strong consulting DNA. We are the preferred partner for European user companies to define IT strategy, govern teams and projects, and de-risk technology choices that drive successful business transformation.

We have a second-to-none understanding of market trends and IT users’ expectations. We then help software vendors and IT services companies better shape, execute and promote their own strategy in coherence with market needs and in anticipation of tomorrow’s expectations.   

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