New study by PAC: Digital marketing is data-driven and essential to corporate strategy
The role of marketing has evolved considerably in recent years, driven by changes in customer buying behavior and digital innovation. Marketing departments are increasingly involved in strategic decisions, and marketers are tasked with contributing proactively to the growth of their company.
Rackspace Technology acquires German Microsoft Cloud specialist Bright Skies
Bright Skies focuses on Microsoft’s cloud platform and offers consulting, architecture, and development services around data center modernization, cloud managed services, modern work, data, and artificial intelligence.
2020 : annus horribilis !!! Quid de 2021 ?
Le deuxième trimestre 2020 restera longtemps dans la mémoire collective avec ce confinement pour lutter contre la pandémie de Covid-19… avec les impacts que l’on connaît maintenant sur l’économie (récession de -9% estimée pour 2020 en septembre, plus forte récession de la France depuis la seconde guerre mondiale). Nous pensions en être ...
TCS to add Deutsche Bank division in first German acquisition
Tata Consultancy Services is poised to make its acquisition in Germany and its largest ever move in continental Europe, with the purchase of the Postbank Systems unit of Deutsche Bank.
Dell envisions a future powered by hybrid, Edge and 5G
The future of modern enterprise infrastructure is Hybrid Cloud, Edge Computing, and 5G - at least, that's the key takeaway from Dell's flagship Dell Technologies World event.
Wipro bolsters cloud arsenal with closer ties to AWS and IBM
Enterprise cloud is rapidly becoming the core battleground for IT services firms, with the already considerable demand accelerating as businesses revaluate their infrastructure in light of the COVID-19 pandemic.
Wipro adds 4C to drive $1bn Salesforce ambition
We recently caught up with the leadership team in the Salesforce practice at Wipro, which set out its plans to reach revenue of $1bn within the next few years.
Oracle continues to show momentum in the cloud
Oracle continues to show momentum in the cloud, and it recently held a series of online events to present its cloud strategy, whose motto is “The Time Is Now—Recapture Growth with Oracle Fusion Cloud Applications”. During several online sessions, Oracle leaders emphasized their main assets in each application area: ERP & EPM, CX, HCM, and ...
Impressions from the AWS Transformation Day Online in DACH 2020 Part 2 – Focus Cloud Migration
In the first blog post on the AWS Transformation Day 2020 we focused on the potential benefits of the cloud during the Covid-19 pandemic. As this year’s presentations focused on both, innovation but also large-scale migration we now have a look on migration methodologies and tools highlighted during the AWS Transformation Day.
Impressions from the AWS Transformation Day Online in DACH 2020 Part 1 - The Value Proposition of the Cloud in view of the Pandemic
The regional AWS Transformation Day has always been focusing on business transformation rather than on technology. Accordingly, the presentations during 2019’s event were dominated by presentations from customers that built “something new” on the AWS cloud, or that made use of innovative cloud services in areas like machine learning or ...
Sage’s Business Cloud aims to accelerate Digital Transformation
Sage to foster stronger and smarter relationships between users, suppliers, and other stakeholders, for more intelligent workflows through Sage Business Cloud and the Sage Business Cloud Network.
Unit4 launches “last ERP you’ll ever need”
ERP vendor Unit4 has unveiled a new cloud-based platform, which will be available for its midmarket cus-tomers from March 2021.
L’avenir du transport passe par le numérique
Le secteur du transport était dynamique avant la crise en raison de son besoin d’adaptation aux nouvelles réglementations, comme l'ouverture à la concurrence dans le ferroviaire, et aux nouvelles demandes des clients, telles que le déplacement de la relation client vers le mobile. La crise du coronavirus a mis un coup d’arrêt à cet élan en ...
Pods and localization drive Cognizant in Europe
It has been a year of upheaval for Cognizant.
Like its peers, the IT services vendor has had to contend with the strongest economic headwinds for more than a decade. But it has also had to deal with the impact of a high-profile ransomware attack, while at the same time, CEO Brian Humphries – who arrived from Vodafone last year – has been ...
Kurian maps out Google Cloud’s plans for Europe
Google has set out the next phase of its plans to develop its Cloud business in Europe, with the region emerging as one of its key growth engines so far this year.
Has IBM got the timing right with latest spin-out?
IBM has announced that it is spinning out the Managed Infrastructure Services unit of its Global Technology Services division as a separate company.
Slimline BT Global targets cyber and digital growth
BT Global, the managed network and IT infrastructure services wing of the UK telco, recently updated the market on its long-running restructuring programme.
Platform play at the heart of EY Consulting's strategy
A short overview of EY's 2020 Virtual Technology Analyst Summit offering insight into the consulting and accounting giant's ambitions to become a market-leading digital transformation consulting firm.
UK & France outlook softens, Germany holds firm
One of the big challenges for industry analysts has been to ensure that our market forecasts retain relevance at a time when the economic backdrop is so volatile, and we are faced with a deluge of new indicators – both positive and negative – on a daily basis.
Atos and Siemens renew their vows
Atos and Siemens have extended one of the most successful relationships in the recent history of the European outsourcing market.