Daniella Campbell is appointed as Managing Director of PAC Germany

Daniella Campbell will be responsible for the DACH and US business of market research and advisory firm PAC as of today. In her new role as Managing Director, Daniella Campbell will focus on the company’s strategic direction in the German-speaking market. Beside supporting IT vendors with their growth challenges, this also includes fleshing out PAC’s profile as reference partner in this market. As Member of the Board of teknowlogy Group, she also represents PAC at group level and closely cooperates with senior management in France, the UK, and Romania.

The 36-year-old has had over 12 years of sales experience and can draw on profound knowledge of the IT markets and their players in Europe. Ms Campbell has worked for the group since 2015 and joined the PAC team in 2017, when she took over sales in the DACH region and in the US as Vice President and Head of Sales & Marketing. She has headed sales at group level since 2020, when she was also assigned signatory powers (Prokura). Before joining PAC, she spent several years at IT market research firm BARC, leveraging her sales expertise as Director Sales.


Daniella Campbell, Managing Director PAC Germany

“I am pleased with the trust that is placed in me and look forward to being at the forefront of shaping and strengthening PAC’s position as European market leader in consulting and research,” says Daniella Campbell. “We are planning to further expand our team next year. Our customers will not only profit from this added expertise, but also from a revamped, customizable portfolio, among other things. 2022 will be challenging and exciting.”

“I established PAC Germany more than 30 years ago and headed the subsidiary until the end of 2008. It is a real pleasure for me to welcome Daniella Campbell as new Managing Director. Over the past two years, she has successfully co-chaired PAC, contributing to major steps in our transformation,” says Christophe Châlons, Chief Analyst and Member of the Executive Committee of the PAC group. “In our profession, experience plays a huge part. Many of our analysts and consultants have been with PAC for more than 10 years. However, we also have to keep reinventing ourselves and adjusting to change in order to be fit for the future and remain attractive both for new talent and for our customers. The appointment of Daniella Campbell is an important step in our journey.”

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