Customer centricity has become a central pillar of business success. The same inevitably applies to supply chain management (SCM). More precisely, in SCM, customer centricity translates into demand-driven supply chain management. The supply chain is built so as to best respond to the demand signals coming from the market.
What Does “Demand-driven” Mean?
- Demand pull vs. supply push
- Requirements for demand-driven SCM
- The impacts of COVID-19
Advantages of the Demand-driven Supply Chain
- Increased visibility
- Increased agility
- More collaboration
Technology Required to Implement a Demand-driven Supply Chain