Over the past year, the awareness for the disruptive impact of digitization has risen considerably and digital transformation has become a primary strategy focus of companies in all industries. However, today most digitization activities concern customer-facing areas. Yet to be prepared for the radical changes that are still ahead of us, companies will have to transform into ‘Digitally Integrated Enterprises’ and ultimately become active players in ‘Digital Ecosystems’.

For consultants and technology providers, it is essential to understand in which stage of this digital transformation journey their customers are, as each phase requires specific skill sets, differentiated go-to-market approaches and solution offerings. IT providers also need to understand how the provider landscape and competitive pressures are changing along the three stages of Digital Transformation.

Key Takeaways:

  • Digitization is disrupting markets and business models. We are living in times of turbulence that require a new business logic.
     
  • Companies have to focus on three strategic business imperatives in the digital age:
    1. Customer Centricity
    2. Data Intelligence
    3. Agility and innovativeness
     
  • PAC has identified three stages of Digital Transformation:
    1. Digital Frontend Transformation
    2. Digitally Integrated Enterprises
    3. Digital Ecosystems
     
  • For consultants and technology providers, it is essential to understand in which stage of this digital transformation journey their customers are, as each phase requires specific skill sets, differentiated go-to-market approaches and solution offerings. 
     
  • Digitization offers significant growth potential for providers that are able to act as agile and innovative business partners for the digital journey of their customers.
     

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