Figure of the day: IT spending on CRM - CxO survey - Sweden
CRM is the subject in which most respondents are claiming to invest more. 32% of the CxO Investment Survey respondents in Sweden intend to spend more on CRM over the next two years. This is a little surprising, as CRM has been a hot topic for many years, even decades. The explanation may be that when business moves online, current CRM systems need to be updated to cater for the digital environment. 50% of Manufacturing companies plan to spend more on CRM in the coming years.
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