Figure of the day: SITS spending in the Austrian retail & wholesale sector
According to PAC's estimates, total SITS spending in the Austrian retail & wholesale sector is expected to increase by 6.0% in 2021 and 6.9% in 2022.
The large majority of the Austrian retail & wholesale market is dominated by small and medium-sized companies that used to be rather conservative about IT investments. However, PAC observes a change in the overall situation, particularly fueled by the increasing digitization initiatives due to the COVID-19 pandemic. In addition, further drivers have been the increasing acceptance of e-commerce and investments in front-end applications. The purchasing activities of B2B as well as B2C customers have mainly shifted to online channels, and profits are, therefore, predominantly going abroad.
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