Figure of the day: SITS spending in the Austrian retail & wholesale sector

Figure of the day: SITS spending in the Austrian retail & wholesale sector

According to PAC's estimates, total SITS spending in the Austrian retail & wholesale sector is expected to increase by 6.0% in 2021 and 6.9% in 2022.

The large majority of the Austrian retail & wholesale market is dominated by small and medium-sized companies that used to be rather conservative about IT investments. However, PAC observes a change in the overall situation, particularly fueled by the increasing digitization initiatives due to the COVID-19 pandemic. In addition, further drivers have been the increasing acceptance of e-commerce and investments in front-end applications. The purchasing activities of B2B as well as B2C customers have mainly shifted to online channels, and profits are, therefore, predominantly going abroad.

More details on SITSI:

Retail & Wholesale - InBrief Analysis - Austria

Overview of all SITSI reports for Austria