Figure of the day: Top goal of digital transformation projects - CxO survey - Austria
According to PAC´s CxO Investment Survey, 59% of respondents in Austria say that enhancing existing products and services is the major goal of their organization’s current digital transformation projects.
This trend is in line with the current focus on efficiency and short-term ROI as a result of the Covid-19 pandemic. The further development of the portfolio with new features and functions is essential for companies to remain relevant in the market and to be prepared for new challenges.
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