This report aims to provide an overview of how generative AI can be used to enhance the consumer experience. This will include:
- An introduction to generative AI.
- Exploration of different use cases for generative AI to enhance the customer experience, from marketing to customer services and personalization.
- Analysis of market dynamics and challenges that companies need to consider when implementing generative AI.
- Management summary
- PAC's opinion
- PAC's recommendations
What Is Generative AI and Why Now?
Generative AI for Customer Support
Generative AI for Product Personalization
Generative AI for Marketing
Synthetic Data for Consumer Data Privacy
Conclusion and Further Remarks
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