The consumption ecosystem, as considered in this PAC INNOVATION RADAR analysis, includes the retail sector (food and non-food) and the CPG manufacturing sector. The business models of both sectors address end users, i.e. consumers, which has an impact on customer experience design.
The analysis of customer experience design services in the consumption ecosystem covers two aspects:
- Generic dimensions of analysis: related to channels of client interaction assessment, client data analyses, innovation capacities, competition analyses, design capacities, recommendation services, etc.
- Dimensions of analysis specific to the consumption ecosystem: competitors in customer experience analysis, internal processing of negotiation between manufacturers and retailers and its consequences for customer experience analysis, expertise combination analysis, best practice sharing between sectors, etc.
The PAC RADAR is an effective tool for the holistic evaluation and visual positioning of leading ICT service providers on local markets.
With the help of predefined criteria, PAC evaluates and compares providers’ revenue scope, development and market position in addition to performance and competencies within specific market segments.