The objective of this report is to provide a comprehensive overview of average daily rates in the British IT services market, their development, and influencing factors. The analysis takes multiple factors into account, such as job level, service value chain, platforms, industries, and solutions.
The ‘job level’ factor is segmented into the following levels of expertise:

  • Senior Manager (> 10 years)
  • Manager (8-10 years)
  • Senior Consultant (6-8 years)
  • Consultant (3-5 years)
  • Junior Consultant (0-3 years)

By conducting a cross-analysis of these factors and their segments, teknowlogy’s rates and pricing information covers the entire spectrum of IT services in the market. The report shows how rates have grown from 2017 to 2018 and provides a forecast for 2018/19 growth. Please note that this report covers onshore staff only and excludes offshore staff.

This analysis is useful for both those involved in the end-user purchasing process and for managers at IT services companies.

This report, together with a second report that analyses rates and prices in the infrastructure services market, provides a qualitative analysis of the rate development shown by teknowlogy’s IT Services Rates Database.


Contents of the report:

teknowlogy’s Analysis

  • Management summary
  • teknowlogy’s opinion
  • teknowlogy’s recommendations


  • Graphs
  • Key

Average Daily Rates Analysis – Description

  • Summary by profile type and sector

Variability of Average Daily Rates in Relation to Element Types

Detailed Profile Analysis – Service Value Chain

  • IT consulting
  • Process consulting
  • Implementation
  • Development
  • Application support & maintenance
  • Project management
  • Testing

Detailed Analysis of Profiles Related to Growth Topics

  • Summary by topic
  • Cloud application transformation
  • SaaS-related projects
  • Mobility
  • Big data
  • Digital transformation
  • Security

Scope Definition