European cities are betting on innovation in a push to increase their sustainability, improve the efficiency of urban services, and provide safer and healthier environments for their citizens. Under the ”smart city" umbrella, plenty of projects are being conducted, with the aim to implement a wide range of smart services, from smart parking over intelligent mobility to smart waste management. Smart city initiatives require collaboration between public sector organizations, private sector players such as transport, utilities, or services companies, as well as the citizen. PAC believes that smart city projects will be the key to unlocking new opportunities and new business models. However, for the projects to be successful, the right technology, infrastructure, and active ecosystems of partners need to be in place. PAC considers the area of smart city an opportunity IT vendors should not miss, so there is an urgent need for them to position themselves at the helm of such initiatives. 

Key questions this study will address

Awareness and current investments

  • How does the market perceive the potential of smart city initiatives?
  • What is the current level of investments around smart city initiatives? What is the major goal of ongoing smart city initiatives?
  • What is the scale of existing smart city projects in Europe: are they small scale, medium scale or large scale?
  • Are citizens using smart city services, and what are their major concerns? What is the impact of smart city services on everyday life?

Capabilities and technology landscape of European organizations

  • Do organizations have the right technology landscape in place to support smart city initiatives? Do they have sufficient analytics capabilities and expertise to extract value from the growing amounts of data from smart city infrastructures?
  • Are organizations able to collaborate with partners from other vertical sectors to develop cross-vertical business models?
  • What are the challenges when implementing smart city solutions?
  • How do organizations see the vendor landscape, and what type of support do they need?

Drivers and inhibitors of change

  • What are the major drivers of smart city projects: increased safety, reduced environmental impact, the development of new business models or more efficient services, such as intelligent transport?
  • What is slowing down smart city projects? Data security/privacy concerns? And/or cost concerns brought by the size of investments required and the expected implementation time frame?
  • How does the general public react when it comes to smart city projects – are they driving or blocking them?

Investment plans and roadmaps

  • What investment plans do public and private sector organizations have when it comes to smart city projects in the near future and in the medium run?
  • To what extent do they intend to increase their spending on enabling technologies such as IoT, AI, blockchain, etc.?
  • How is the digital strategy being driven within the organizations (structure and leadership), and in what ways does this strategy involve smart city projects? How are its success and progress being measured? What part of the organization assigns the budget?

We would be delighted to include you as a joint sponsor of this study and thereby reinforce your positioning as a key player and leading vendor in this field.

For further details, including the various levels of participation available, please get in touch!