In order to achieve the transformation to a data-driven business, a rethink is required – with regard to business processes, customer understanding and the willingness to innovate.

This trend study, commissioned by Swisscom, is intended to encourage companies to take the step towards data-driven business.  

It highlights a variety of applications where data is creating improvement and innovation.

Digitisation is not magic. Discover how data adds value with five examples:

  • Data creates transparency: analytics instead of gut feeling
  • Data increases efficiency: this is how you can better support employees
  • Data creates security: from prevention to tracking
  • Data drives innovation: instigate changes in a targeted manner
  • Cloud computing: the central basis for data business

Data paves the way to innovation_trend study_PAC_swisscom

The study is vailable for download in