Presentation text: 

Joachim Hackmann

Joachim Hackmann has been with PAC in Munich since 2015. He is the author of numerous reports on topics such as business applications, artificial intelligence, blockchain, and digitalization trends in the banking and insurance industry. As an analyst and consultant, he can draw on over 20 years of experience in the IT industry.

Role and responsibilities:

As Vice President, he leads the worldwide BAS (Business Applications and related Services) SITSI®research cluster. Together with his team, he draws up the annual SITSI® research agenda for BAS-related trends, markets, and providers. The analyses focus on the business application platforms from SAP, Oracle, Microsoft, and Salesforce, as well as complementary services from consulting, integration, and operating service providers. In addition, he supports both national and international providers and user companies in strategic decision-making processes, portfolio analyses, and positioning within the framework of customer-specific consulting projects.

Areas of expertise:

  • Business applications and related services

  • Artificial intelligence, automation, and blockchain

  • Cloud computing, software as a service (SaaS)

  • Industry focus: financial services and insurance

Previous experience:

  • IDG Business Media (CIO Magazin, Computerwoche, TecChannel) – Head of IT Management in the Digital Editorial Department; Munich, Germany

  • Computerwoche (IDG Business Media) – Chief Reporter and Editor-in-Chief, specializing in IT services, IT management, and business software; Munich, Germany


  • Diplom-Ingenieur Elektrotechnik (graduate engineer in electrical engineering), University of Applied Sciences Hanover, Germany

TOPICS: AI, BAS, BI & Analytics
SECTORS: Banking, Insurance, Service & Consumer 
COUNTRIES: Germany, Switzerland


Social media activities:

Contact information:
Joachim Hackmann
Tel: +49 160 97 77 96 29
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