The relationship between sports clubs and their fans has changed forever during the upheaval of last couple of years. In this white paper, we explore how clubs can seize the moment to rethink and rebuild their relationship with their fanbase to ensure that they don’t just survive, but thrive in the years to come.

We look at the challenges facing sports clubs in the post-pandemic environment, and at the building blocks that they need to put in place today to ride out what are some seismic market shifts. And in the final section, we share the story of one club that has been able to transform its relationship with both fans and sponsors within the space of a few months.

The white paper, commissioned by NTT DATA, is available for download for free.